iPhone 4S Features and Specs (Order and Price Details – inc Unlocked)

/* Posted October 8th, 2011 at 3:45am [Comments: none]    */
/* Filed under Gadgets    */

Delicious Delicious

The refreshed iPhone 4S have officially been made available for pre-ordering starting since monring of Friday, October 7, 2011, on Apple online stores or mobile service providers’ online stores in several countries, including United States via ATT, Verizon and Sprint; United Kingdom via O2, T-Mobile, Orange, Three and Vodafone, Australia via Optus, Telstra, Vodafone and Virgin Mobile; Canada via Bell, Fido, Koodo, MTS, Rogers, SaskTel, Telus and Virgin Mobile; Germany via O2, Telekom and Vodafone; and France via Orange, SFR, Bouygues Telecom and Virgin Mobile.

iPhone 4S

While the features of iPhone 4S is considered by many to be underwhelming with just minor upgrade from iPhone 4, but the smartphone is still a hit among Apple fanboys, especially with projected huge pent-up demand due to a longer than usual gap of 16 months between release, and is expected to be selling like hotcakes.

iPhone 4S features:

  • Dual-core A5 chip (upgraded from single-core A4 chip)
  • 512 MB RAM
  • 3.5? Retina display (640×960 resolution with 800:1 contrast ratio and500 cd/m2 max brightness)
  • Fingerprint-resistant oleophobic coating
  • New antenna design which automatically switch between two antennas to provide the best signal.
  • 8MP rear-facing camera (upgraded from 5MP)
  • 1080p full HD video recording at 30 fps (upgraded from 720p HD video recording)
  • f/2.4 aperture (upgraded from f/2.8)
  • Video stabilization via built-in gyroscope
  • World phone and can work on UMTS/HSDPA/HSUPA (850, 900, 1900, 2100 MHz), GSM/EDGE (850, 900, 1800, 1900 MHz) and CDMA EV-DO Rev. A (800, 1900 MHz) networks
  • Intelligent Siri voice command personal assistant
  • iOS features
  • iCloud features
  • Talk time: Up to 8 hours on 3G, up to 14 hours on 2G (GSM); Standby time: Up to 200 hours; Internet use: Up to 6 hours on 3G, up to 9 hours on Wi-Fi; Video playback: Up to 10 hours; Audio playback: Up to 40 hours
  • Height: 4.5 inches (115.2 mm); Width: 2.31 inches (58.6 mm); Depth: 0.37 inch (9.3 mm); Weight: 4.9 ounces (140 grams)
  • 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) and Bluetooth 4.0 wireless technology
  • Three-axis gyro; Accelerometer; Proximity sensor; Ambient light sensor

Price of iPhone 4S (with two-year wireless service contract with ATT, Verizon or Sprint):

  • 16GB (Black or White): $199
  • 32GB (Black or White): $299
  • 64GB (Black or White): $399

Price of unlocked and contract free iPhone 4S:

  • 16GB (Black or White): $649
  • 32GB (Black or White): $749
  • 64GB (Black or White): $849

The iPhone 4S will available in store from October 14 on the above countries, plus Japan. The shipment for pre-order will start around October 14 too.

Shop for iPhone 4S on Apple Store Online (US) or Apple store of respective countries.

iPhone 4S Countries Availability

Next up will be more countries where Apple customers can purchase iPhone 4S, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden,and Switzerland.

There is no news yet on when the iPhone 4S will release on other countries such as India, Indonesia, Malaysia, Brazil, although Hong Kong and China, which likely to be the hot market for iPhone 4S are rumored to have iPhone 4S by end of November.

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Hardcore mode in Hitman: Absolution will be stealth-heavy

/* Posted October 8th, 2011 at 3:45am [Comments: none]    */
/* Filed under Video Games    */

Your loyalty to the Hitman series will soon be rewarded in Hitman: Absolution, thanks to a specially-designed level, that’s sure to test your wiles.

 

IO Interactive confirmed via lead producer Hakan Abrak that a hardcore mode has been put in and shaped to make you feel as if you were being transported to iterations past in the sereis. 

 

Hitman-Absolution-007

 

 

Explained Abrak, “We will get into more details at a later point, but obviously it’s linked to the playing style. It’s more pacify for your enemies, be undetected, maybe solve the challenges in a smarter way. That will probably give you a stealth assassin achievement.”

 

And while a lot of the loyal fans were pretty disappointed with the seeming change in direction of Hitman, with the demo implying that the hardcore stealth gameplay had been ditched, Abrak reassures, saying thus:

 

“We have a lot of difficulty levels in the game as well. Rest assured, the hardcore fans that like to have replayability value in the game or want to have this stealth assassin – you know, I’m the ultimate stealth assassin – the playing style, those achievements are very much in the game.

 

There’s a huge replayability value in it and we have some features in the game I cannot speak about that will enhance this and make this easier, and heighten the replayability value for the players as well.”

 

Hitman: Absolution has also been said to be more personal, with Agent 47 pretty much setting out on his own. For more details on it, check out this link. You’ve still got lots of time before it hits the PC, PS3 and Xbox 360 in 2012, don’t worry.

Via [Eurogamer]

 

Xecuter CK3i Officially Launched

/* Posted October 8th, 2011 at 3:45am [Comments: none]    */
/* Filed under Xbox    */


Team Xecuter developed the first ever Xbox 360 connectivity kit back in 2006 and although it’s success has been imitated, it has never been bettered. We now present the first of the latest upcoming upgrades to the world famous CK3 product range. We have been giving sneak peaks to our upcoming projects over the last few months in our VIP section of the forums, and we are now ready to release the first of our new Fall 2011 product range.

We present to you the successor to the now discontinued CK3 Pro – the all new Xecuter CK3i.

The last few months have seen many changes to how a 360 DVD Drive is powered and manipulated in order to read/write its DVD key and firmware. So much so that it was time for a complete overhaul of how the CK3 worked and to bring it right up to date in order to be ready for whatever 2011/12 had in store.

Now we have tools such as the CK3 Probe 3, it has become clear that RS232 serial is no longer required to extract the drive key. We have also taken all of the technology that had been built into the CK3-CP and embedded all of that into the new CK3i and thanks to our partnership with Jungle Flasher we have been able to completely embed all of the automated functions so that working with 360 DVD Drives is now easier than ever before.

The layout of the entire circuit has also been completely redesigned using the same high end facility that produces the uber successful X360USB PRO and is now more reliable, safer to use and with even more protections in place to safeguard against any errors.

You will also be happy to know that the Xecuter CK3i is released complete with its slick designed case to give extra protection and to give it a quality design that is not just on the inside but on the outside too.

You don’t have to wait either. In true Apple style and in honor of the late, great Steve Jobs, The Xecuter CK3i is on sale from TODAY at selected stores for only $39.95 ! (XCONSOLES.COM: http://www.xconsoles.com/xecuter-ck3i.html)

We have also added a ‘Special Gift’ in a random selection of 1000 of these. Will you be lucky enough to get it ;)

Xecuter CK3i

NBA lockout games for iOS

/* Posted October 7th, 2011 at 9:45pm [Comments: none]    */
/* Filed under Web    */

iPhone(Credit:
CNET)

Whether you’re a sports fan or not, basketball games are often some of the best-made games on any platform. The latest news in the ongoing NBA lockout (which began July 1) is that the owners have decided to skip the preseason entirely, and if the players and owners don’t come to an agreement by the end of the day on Monday, they may start to cancel regular season games.

Whichever side of the argument you’re on, the iTunes App Store has more than enough basketball-type games to keep you occupied. What’s particularly interesting is how developers have come up with clever ways to use the touch screen to play basketball-like games.

This week’s collection of apps is all about basketball. The first lets you slam-dunk a basketball with a swipe of your finger. The second lets you shoot baskets and challenge others online against a sci-fi backdrop. The third is the iOS version of a megapopular console basketball game.

Slam Dunk King (free) is an excellent time-waster, letting you perform slam dunks on a hoop using only swipes of your finger. We were initially skeptical, but only after a couple of dunks it was easy to see how this game could become wildly addictive.

Slam Dunk King

Touch and swipe to dunk the basketballs, but don’t forget to swat away the bombs.

(Credit:
Screenshot by Jason Parker/CNET)

The game mechanic is simple: when a basketball is launched in the air, your job is to “grab” it by touching and holding it with your finger, then “dunk” it by swiping your finger toward the basket. Different types of swipes will give you various types of dunks–a 360 counterclockwise motion will get you a windmill dunk, while a quick double swipe vertically will perform a double-clutch dunk. There are 12 different moves (swipe types?) in all. Bombs occasionally also are launched onscreen and your job is to swat them away from the basket.

There are three different ways to play Slam Dunk King: Time Attack, Arcade, and Sudden Death. In Time Attack you try to score as many points as possible in 90 seconds using unlimited balls. Combos of complex dunks yield more points, and you can string together combos by connecting your dunk moves with link actions like the off-the-backboard or alley-oop moves. In Arcade mode you try to get as many high-scoring dunks as possible without dropping any balls–if you lose three balls the game is over. In Sudden Death you simply try to last as long as possible without dropping any balls. Each game type challenges you differently, giving Slam Dunk King plenty of replay value.

As you progress through the game, you’ll earn “crowns,” the in-game currency used to buy different styles of basketballs, new courts to play on, and mascots that give you bonuses. In the game, performing successful dunks raises the energy bar for your mascot, and when it reaches full you can activate your mascot to get various bonuses for a short period of time. While the game is free initially, you have the option to buy more crowns with real money so you can unlock courts, mascots, and balls more quickly, but you can also earn them simply by playing. There are also small ads in the game until you pay ($2.99), but they’re unobtrusive and easy to ignore. It will be interesting to see how this generous freemium model does.

Overall, Slam Dunk King is a great time-waster with plenty of moves to master and game types to check out. Basketball fans, and really anyone looking for a good touch-screen game, should check out Slam Dunk King.

StarDunk Gold

Touch to set the trajectory, then let go to shoot the ball, but aim for those backboard segments.

(Credit:
Screenshot by Jason Parker/CNET)

StarDunk Gold (99 cents for a limited time) is an older 2D arcade basketball-like game that was updated early this year and challenges you to get a high score by shooting balls into a hoop and unlocking bonuses that get you more points. The control scheme involves swiping your finger to set the trajectory, then letting go to launch the ball toward the basket. The backboard plays a part too: it’s broken up into four segments, and you’ll need to “light up” all four to get a random bonus for a short time (some of which, like multiball, can help you rack up the points much faster).

The game mechanic and smooth graphics alone would be enough to make StarDunk Gold interesting, but you also can take your skills online and play against other players to compete for the high score. Once you agree to play online, the game automatically sets up a game among active players, and you’re notified shortly after when the contest is about to begin. From there you’ll have 2 minutes to compete for the high score, trying not only to make baskets, but to unlock bonuses as quickly as possible to rack up the most points.

As you play, you’ll earn Starpoints you can spend on new balls (with different characteristics) and strange themes to add some variety to the backdrop. You also can use real money to buy Starpoints in the in-game shop called the Star Shop. With some patience, you’ll be able to earn Starpoints on your own, so there is no barrier for those who don’t want to pay.

Overall, StarDunk Gold is a frenetic arcade game that has little to do with real basketball, but still manages to give you that feeling of accomplishment from getting the perfect swish. Anyone who likes basketball or wants a fun way to compete online will like this game.

NBA 2K12 ($4.99 for
iPhone; $9.99 for
iPad) is the iOS version of the megapopular console basketball game, but it doesn’t quite live up to its promise. To be clear, it’s a beautiful-looking game and is certainly fun to play, but the slimmed-down version suffers from having fewer options and controls than its console cousin and also has a few unfortunate presentation issues.

NBA 2K12

NBA 2K12 looks beautiful and is probably the best basketball game yet for iOS.

(Credit:
Screenshot by Jason Parker/CNET)

You have a few different game modes to choose from in NBA 2K12, including a league mode in which you can take any of the official NBA teams through a full or abbreviated season. There’s also a playoff mode where you can just play through the excitement of the NBA playoffs to the championship. A Quick Play mode lets you play single exhibition games. For something different, you can play through the Michael Jordan challenges originally found in NBA 2K11 on consoles. Each of these modes plays the way you might envision it, but control issues and the lack of options will limit your success, especially on the difficult Jordan Challenges.

While the game is beautiful to behold for the most part, the graphics for facial features compared with real NBA players are marginal at best–some even look downright scary. With that said, NBA 2K12 does a great job of animating specific player tendencies–you’ll see signature move animations while dribbling up-court and driving to the hoop that remind you of the real players. As a graphical side note, there seems to be a glitch after made baskets that shows empty bench seats or some extremely unhappy-looking players stuck on the sidelines, but we figure this will be fixed in later updates.

You get two different control systems to choose from and they’re much more limited than in the console version. A classic control system gives you a fixed joypad on the left and buttons for passing, shooting, and alley-oops on the right on offense. On defense the buttons on the right change to attempt steal, switch defenders, and jump for rebounds and blocks. Your only juke moves are limited to flicking the joypad for a fairly generic crossover. Unlike in the console version, you won’t be able to perform hop-steps or step-backs or choose specific players to pass to. You also can’t call plays, or even change your general coaching strategy. This becomes very apparent when an opposing team plays full-court defense and there is no way for you to return the favor.

The second control system is much more hands-off, letting you swipe to jump, touch a player to pass, or touch and hold your player to shoot. While much less stressful, it can get frustrating having no control over where your players go on the court. Still, it’s a fairly innovative control system and some people might prefer the less hands-on approach.

Overall, in spite of its problems, NBA 2K12 is probably the best 5-on-5 basketball game in the iTunes App Store. With some practice, we were able to have fun playing it, but be aware it will take time to get used to the limited controls (and some of the scary-looking players).

Got a better basketball game? Let us all know in the comments!

98 billion apps to be downloaded in 2015, study says

/* Posted October 7th, 2011 at 9:45am [Comments: none]    */
/* Filed under Web    */

Mobile application downloads are set to explode in the coming years, a new study from analyst firm Berg Insight has found.

According to the firm, total app downloads in 2015 will reach 98 billion. If they hit that figure, the firm says, the compound annual growth rate of downloads between 2010 and 2015 will be 56.6 percent.

Berg is far more bullish on the future of mobile apps than In-Stat. That research firm said earlier this year that it believes mobile app downloads will reach 48 billion in 2015, due mainly to the growing popularity of touchscreen-equipped smartphones. In-Stat says that approximately 90 percent of all smartphones shipped this year will feature touchscreens, and that figure will grow to nearly 100 percent of smartphones in the next several years.

Related stories:
? Study: App downloads to hit nearly 48 billion in 2015
? Apple App Store reaches 10 billion downloads
? Apple App Store hits 15 billion downloads

Even though application stores have a long way to go to catch the estimates set forth by Berg and In-Stat, they’ve already enjoyed some success. Apple, for example, announced in January that 10 billion apps had been downloaded from its App Store since its launch in 2008. Just six months later, the company tallied 5 billion more downloads to hit the 15-billion-downloads mark.

Turning to the business side of the industry, Berg said today that the financial success of mobile apps is due in large part to Apple’s App Store, noting that Apple is the “current leader in direct monetization of mobile applications, and will keep the number one position during the forecast period.”

Speaking of monetization, Berg sees the mobile market increasingly relying upon apps users can download for free. The company said that developers will be able to generate more revenue by getting users to pay for additional features and virtual goods from within the program.

“Free to download monetization strategies such as in-app advertising and in-app purchasing will be increasingly important,” Johan Svanberg, senior analyst at Berg Insight, said in a statement.

There is a lot riding on those strategies. According to Berg, total app revenue in 2010 hit $2.15 billion. By 2015, that figure will grow to nearly $12 billion.

PoV: Halo vs. Gears of War: Which is Microsoft’s ‘crown jewel’?

/* Posted October 7th, 2011 at 9:45am [Comments: none]    */
/* Filed under Video Games    */

Microsoft’s really got it going good for them, especially with two superstars exclusively residing on their Xbox 360 console. Both the Halo and Gears of War franchises have consistently sold exceptionally well, each further upping the ante with each new release. But really, which one can be considered Microsoft’s “crown jewel”.

 

According to Saber Interactive CEO, Mathew Karch, he’s going to have to pick Halo over Marcus and the rest of the Gears of War gang.

 

gears-3-hordepack

 

“We realize how important [Halo Anniversary] is and we’ve gone all in on it,” said Karch of their inclusion in the Halo Anniversary project. “It’s Microsoft’s crown jewel – that’s my opinion. People can say Gears, but as big as Gears is it isn’t Halo. I don’t think they have a Gearsfest every year. I don’t know, maybe they do, they had a Halofest and Anniversary was a key component of it and it showed really well.”

Well, we wouldn’t really want to base the “crown jewel” position based on festivities, but he’s got a point. In terms of for how long each series have been raking in the moolah for Microsoft, then it’s going to have to be Halo again, having started since 2001, while Gears was born only in 2006.

Personally, though, aside from that, I would also have to agree that Halo is Microsoft’s crown jewel if only because it landed the Xbox title across millions of households more immediately and consistently than Gears. Every release is a calculated one, and, okay, seniority does take play in this too. Truth is, the development of Gears is also just as heavily influenced by Halo. So if only for that, I’d vote Halo too for Microsoft’s “crown jewel”.

But that’s just my own opinion. Am sure you might have a different one from mine, so feel free to let us know your vote in the comments section below. Regardless, though, one thing’s for sure: Microsoft is a sure winner just by having these two games on board exclusively.

 

Via [OXM]

 

 

The Contortionist Combat of Max Payne 3

/* Posted October 7th, 2011 at 3:45am [Comments: none]    */
/* Filed under Video Games    */


Max Payne 3

NEW YORK — In another life, ex-cop Max Payne might have been an acrobat. A depressed, alcoholic, trigger-happy acrobat with a gift for gratuitous violence.

You’ll see his gymnastic talents in Max Payne 3, which developer Rockstar Games will release for Xbox 360, PlayStation 3 and PC in March. By temporarily triggering his trademark “bullet time” and slowing his enemies’ gunfire to a crawl, Payne can flip, twist and lunge his way through the streets and warehouses of Brazil, dispatching criminals en passant. He’d make a good addition to Barnum Bailey if he weren’t so addicted to painkillers.

Though I didn’t get to play the third-person shooter when I went to Rockstar’s Manhattan offices on Wednesday, company reps showed me several of the game’s chaotic levels, which are filled with the type of slow-motion slaughter that Max Payne is known for. In addition to bullet time, other returning series staples include internal monologues (voiced once again by the talented James McCaffrey) and story scenes that look like pages from a graphic novel.

From Hoboken to São Paulo

This is the first Max Payne game developed entirely in-house at Rockstar. The previous two were designed by Finnish studio Remedy Entertainment, which has since moved on to Alan Wake. Rockstar has the unenviable task of improving on Max Payne’s action-packed formula while staying true to the series’ roots.

“We’re keeping the core fundamentals, but we’re making what we think Max Payne should be in 2011,” said a company representative.

In 2011, Max Payne is living and working in São Paulo, Brazil, where he’s found a job protecting the children of a wealthy family. Haunted by ghosts from his past (and the events of the first two games), he’s hitting the booze and pills hard. When a member of the family is kidnapped by a gang, Payne finds himself swept up in a series of violent schemes involving various Brazilian criminals and paramilitary groups.

Max Payne 3 has some new bells and whistles, like an optional cover system and the fancy Euphoria character animation engine, last seen in Grand Theft Auto IV and Red Dead Redemption, but the game still revolves around moving and shooting. You can hold up to three weapons at once and wield two at a time. Payne’s health won’t regenerate automatically, so restorative painkillers will be your new best friend.

The first part of the demo took place in New Jersey. A mobster and his goons arrived at Payne’s squalid Hoboken apartment, calling for the ex-cop’s head. Payne had killed the mobster’s only son, which turned out to be a bit of a faux pas. So the mobster sent his squad to take revenge, leaving Payne no choice but to fight his way out.

We also meet Raul Passos, an acquaintance of Payne’s who offers him a lucrative bodyguard job in Brazil. Since the opening of the game is set in Brazil, I asked if this was a flashback.

“Something like that,” said the Rockstar rep.

Next we headed down to São Paulo, where Payne was charged with protecting a woman named Giovanna. In order to avoid menacing squads of gang members, Payne had to shoot his way through a series of broken-down warehouses and streets, frequently entering bullet time in order to take down multiple enemies at once. Enemies ganged up to take down both Payne and Giovanna, which would have made things exceptionally difficult if not for the ex-cop’s trusty bullet-slowing skills.

Near the end of the demo, Payne hijacked a bus and forced Giovanna to drive as he stood in the passenger door, shooting enemies in slow motion along the way. Enemies die in occasionally hilarious ways thanks to the Euphoria engine, and it was fun to watch them flail their arms and fall to the ground in slow motion, screaming in agony.

Storyline scenes are also a huge part of Max Payne 3. Each level is sprinkled with cinematic interruptions, though Rockstar has put effort into making them feel seamlessly integrated. Don’t expect any loading times or pre-rendered graphics. Rather, you’ll zip in and out of various conversations and bits of action as you progress through every stage.

There’s also a neat dynamic camera that occasionally zooms in on the bullet of your kill shots. You can move around the angles of this camera and even slow it down as you watch the bullet ram through an enemy’s throat. It’s a gory treat.

After the demo was finished, I asked the Rockstar representative what Max Payne 3’s multiplayer mode would be like.

“We’re not ready to discuss that yet,” he said.

I asked if it’d be online, local or both.

“We’re not ready to discuss that yet,” he said.

I asked if multiplayer would be integrated into the single-player campaign.

“We’re not ready to discuss that yet,” he said.

When Rockstar is ready to discuss it, we’ll be sure to let you know.

Can’t wait for Siri? Try Vlingo

/* Posted October 6th, 2011 at 9:45pm [Comments: none]    */
/* Filed under Web    */


You talk, Vlingo acts. This Siri-like app used to charge extra for sending e-mail and text messages, but no more.

You talk, Vlingo acts. This Siri-like app used to charge extra for sending e-mail and text messages, but no more.

(Credit:
Screenshot by Rick Broida)

The coolest technology on display at Tuesday’s Apple event? Siri, no doubt about it. This new voice-recognition system promises to transform the way we use our iPhones.

Just one problem: you can’t have it yet. Apple didn’t say when Siri, which is still in beta, will be available, so it could be months before you’re telling your
iPhone what to do.
 Update: My mistake. Siri will be bundled with the iPhone 4S, albeit in beta form. Plus, only iPhone 4S owners will be able to get in on the voice-powered action, owing to Siri’s steep processing requirements.

If you don’t want to wait, or don’t want to buy a 4S, try Vlingo. Arguably the “original” voice assistant for the iPhone, this free app lets you accomplish a lot just by speaking. You can post updates to Facebook and Twitter, run a Web search, look up destinations on a map, place a call, and so on.

With Vlingo you can also compose and send e-mail and text messages. Until a couple of days ago (right when Siri was announced–go figure), you had to pay $6.99 for each of those functions, but Vlingo now offers unlimited e-mail and texting free of charge.

It’s pretty cool, too. In virtually every voice test I tried, the app was uncannily accurate. (Funny side note: I told it to “Find apple orchards in ZIP code 48390,” and Vlingo did–along with my nearby Apple store.) Check out Jessica Dolcourt’s review of Vlingo if you want to learn more.

The big downside is that you have to launch the app manually, then press (or press and hold) the activation button. Apple doesn’t allow you to reprogram the Home button to let a third-party app like this one assume voice-control duties.

And make no mistake: this is no Siri. It’s not interactive in the same way Siri is, nor is it anywhere near as versatile. But until Apple’s voice-powered “gal Friday” makes her debut, Vlingo is the next best thing. Plus, it’s free, so no complainin’!

I’ll wait in the comments for the inevitable remarks from
Android users: “My phone can do this already! Nyah-nyah!” Yes, you’re very special.

BoxZii Module1 upgrade Software v1.07: 0800 XGD3 backups

/* Posted October 6th, 2011 at 9:45pm [Comments: none]    */
/* Filed under Xbox    */


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3 Hotel SEO Tips from the Trenches

/* Posted October 6th, 2011 at 9:45pm [Comments: none]    */
/* Filed under SEO    */

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far about promoting and copywriting for an accommodation industry.

1. Focus on plural keywords.

It may be quite tempting to use the singular version of the keyword, not to mention that often it even feels more natural. However when it comes to booking accommodation, people almost always use the plural one. I can’t explain why it is like that but no one really searches for hotel in London, it almost always is hotels in London. By using the plural version of the keyword you are ensuring that you target the right audience.

2. Skip any warm ups.

Many of us SEO tend to use at least two paragraphs of the copy to introduce the meat in the text. However, when you are writing a copy that is supposed to convince someone to book a hotel, skip all that crap. Hit them with the main message from the start.

Unlike many other industries, in a hotel industry most people go through a lengthy research stage before they choose their holiday accommodation. Before they buy, they will check reviews on MK or other reviews site, they will check all the options they have and will buy only if they are 100% sure that your place is the right one for them. Therefore you have to give them what they are looking for early in the copy, otherwise they might trail off somewhere else to continue their research.

3. Top keywords do not always sell.

One of the most tempting things when promoting a hotel is to go after only the top keywords in the industry, at least that’s what I did. And to a point, that’s fine. However, many of the top keywords in this industry don’t sell at all. They assist during the research stage, but the sale happens somewhere else, often on the branded keyword level. So, mix your main keywords with smaller, low traffic ones and look after your whole branded presence and you should be fine. Go after only the top keywords and you might loose on a lot of sales.

Hotel industry is quite specific, it’s a fact. At least so it seemed for me, but nonetheless, it is an industry just like any other. There are certain things that are specific to it, and once you get to know them, you are fine.

Pawel is an SEO specialist and web content editor for stay manchester and looks after all aspects of the company’s organic online promotions.

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