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Square Enix releasing Deus Ex earlier this year was a surprise to some and an even bigger surprise to the company itself, selling over two million units and gaining critical and fan praise (excluding some boss fights), and it seems to have paid off with Square Enix posting a profit of ¥3.7 billion, which is more than twice for the same six month period last year of 1.7.
Sales for half the year was 57.5 billion and while that is a slight reduction from the 68 of last year, that’s still a lot. Trust me it is more money than anyone I know will see in their life time. Square Enix, being cocky buggers predicted that their profit would stand at 5 billion yen before the year is through, and I don’t doubt them. I know I’ll be picking up a copy of Deus Ex very soon.
But where is most of this money coming from? According to Squenix themselves, smartphones and web-based income, as well as social networks. They, like many other game companies, are seeing a growth trend in web-based and trending social media games, while it’s merchandising, publishing and international sales have all been shrinking.
A few people have blamed currency exchange to the US for the turn in Japanese countries, I honestly think they’re still recovering from financial and environmental difficulties and are adjusting to a new video game climate. It’s a big time for European and US video games at the moment and everyone is waiting on all the big console companies to show off what they’ve got in the new year and with Nintendo only putting their foot forward, Sony and Microsoft are still unsure what to do. But it’s good that third parties are still making a profit and are still strong.