5 Tips for SEO Web Design – A Guide to Onsite Search Engine Optimisation

/* Posted June 22nd, 2011 at 8:56pm [Comments: none]    */
/* Filed under SEO    */

Search engine optimisation (SEO) has come a long way in the last decade.
SEO graphic

When the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimising for, getting listed on DMOZ, and populating your metadata for the search engines to analyse. Search engine marketing and SEO optimisation were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you simply typed your key term more times than anyone else to get the top spot in Yahoo.

But, oh boy, have things changed. In their endless search to provide users with the most appropriate, authoritative and high-quality suggestions for a given search term, the algorithms and web metrics used by search engines such as Google to index, analyse and understand the contents of the web have become increasingly advanced.

The complexity and relative importance of SEO services has evolved alongside these developments, as the SEO expert’s job of attaining top positions in search engine results (SERPS) has become ever more challenging and competitive.

But don’t be put off. Search engine optimisation, internet marketing and social networking all start with solid website design. Building from the ground up with these 6 SEO tips will give you a huge head-start in the race for those coveted and profitable SERPS positions.

1. Keywords

Keywords, key phrases, and key terms are the bread and butter of SEO and search engine marketing. Intelligent keyword selection, strategy and analysis are a large part of how it’s done. Your keyword choices could reflect what you do, where you are, what you love, your expertise, your USP or maybe your brand terms. Be realistic; for example it might be too late to take on Amazon for the term used books.

Visualise your chosen key terms as the ‘real estate’ you will be competing for.

Head terms are your top-level phrases. If you were selling SEO web design, your head terms would include web design, SEO, website design, search engine optimisation and plenty more. These head terms are normally the most competitive in a field – so use variations, think laterally, look for an opening, and you’ll be getting somewhere.

Your long tail or tail terms include phrases that relate to your head terms. Get creative; identifying and owning the right long-tail terms is a great way to corner your own part of a competitive market. A few examples for our imaginary web firm might be WordPress website design, e-commerce SEO, ‘Mytown’ web design, celebrity SEO… etcetera.

Do as much keyword research as possible. You can use tools such as Google Adwords keyword tool, Wordtracker, SEOmoz, and don’t forget the invaluable Google search box itself. Since Google introduced the ‘Instant’ search results this became even more useful – the list of auto-complete suggestions can show you what the world is searching for. Select and list your head and long tail keywords and terms very carefully before you go any further.

Keyword analysis spreadsheet

Using your keywords

So, you know what your keywords are, but what do you do with them? Well, search engines need to be shown exactly what your website is all about in order to drive website traffic to you. Your chosen keywords must then be used throughout the website design process.

Key terms must be included in:

  • Title Tag
  • Keywords and meta description
  • Navigation and menus
  • Business slogans
  • Your URL
  • Bullet points
  • Alt text for images
  • Image descriptions
  • Title attribute in links
  • Your main page or product copy
  • Internal and external links
  • Footer links and sitemap
  • Breadcrumb trails
  • Header Tags – H1, H2 and H3

But don’t overdo it! Remember that SEO optimised content should be useful, authoritative and well-written. Unnatural repetition or ‘keyword spamming’ will not help you rank and can even cause penalties. Google works by trying to link people to the most relevant optimised content on the web, and importantly it tries to link them to what they will like. So if it looks like spam to you – don’t publish it.

As soon as your website goes live, start tracking and refining your keywords based on referrals and performance. Google Analytics should be installed on your site; it is a good, free way to get started with web traffic and keyword analysis, and much more.

2. Navigation

Many websites could do wonders for both user experience and their search rankings by improving their navigation. Think about how the following advice might help you elsewhere in your web site design; this is crucial stuff.

Make your navigation both search engine and user friendly

If you have heard the term semantics on your travels, navigation is a great place to begin implementing it. Quite simply, the term semantics refers to the study of meaning; the relationships between signifiers (for us, words) and what they stand for. How does it work?

Google’s spiders are hopefully crawling (having a good look at) your website on a regular basis.

They might not be clever enough (yet!) to get your jokes, but by analysing your links, internal navigation and content, they are using advanced semantics to judge quality based on the organisation of information on your website.

For example, if I you built a semantically correct drop-down navigation menu labelled COMPUTERS, that expanded to read LAPTOPS – DESKTOPS  – NOTEBOOKS, and each of those expanded into brands, models, screen sizes or other variations, that information makes sense to both Google spiders and your customers.

Utilise semantic organisation of information not just in your menus, but right across your entire website, integrating the data you collected in your keyword research.

Well-ordered, semantic ‘beauty’ is why Wikipedia wins so often in the SERPS. Wikipedia is a great example of organic search engine optimisation which puts out strong ‘authority signals’ for many subjects and key terms.

Nested navigation

Navigation Pitfalls

A classic web development mistake which negatively impacts SEO is using images as buttons for navigation. Always use text, as words will be indexed and understood in relation to where they link and what is around them. Yes you’re getting it – semantics again.

If the link to your web design page was a picture called button 1, why would a search engine follow it? The search engine would also be ‘upset’ that the linked page wasn’t full of great information on button1.

Words, text, and html links are always the best choice.

Many of the pretty effects that you might associate with Photoshop, Javascript or Flash-based menus can now be achieved with text-based CSS3. Any pretty features built in CSS have the advantages of being compatible with more browsers, are search engine friendly, and provide faster loading times. Flash and Javascript should generally be avoided at all costs, as they do not present open, easily understood information to search engines.

Keep it simple, keep it text-based, and use CSS.

3. URL’s and folder names

Your URL (uniform resource locator) is a great place to start to optimise your web design. Every page on the internet has a unique URL, and this is the part of your website that is most referenced and repeated elsewhere on the web.

A really bad URL, unhelpful to both people and search engines, looks something like this one;

http://www.jcpenney.com/jcp/X6.aspx?GrpTyp=STYItemID=185a337deptid=70732dep=MENS+SHOEScatid=81551pcat=MENS+SHOEScat=sandalsNOffset=0pcatid=70732Ne=8+3+14+1031+4294957900+18+904+833+949N=4294933639+263SO=0cattyp=RLENao=0PSO=0CmCatId=77583|81551

Seriously, one of the largest US retailers can’t get this right? If the webmaster at JC Penney had any sense, they would have basic re-write rules or a CMS plug-in enforcing something like this;

http://www.jcpenney.com/mens-shoes/sandals/skechers/journeyman-sandal

Be better than JC Penney! Apply our good old semantic principles and your key terms to URLs and folder structures throughout your site design. Everyone will like your website more.

4. Images

Another often overlooked area of SEO web development is the correct handling of images.

  • To optimise your images for fast loading times and clarity, compress them to make the file sizes smaller.  Aim for between 30 and 100kb, with a resolution of 72dpi
  • Always use the ‘alt tag’ attribute to give the search engines something else to read
  • Place images in context with your page content; make sure they are relevant and have appropriate titles and captions
  • Put all your images in a folder called ‘images’ – because it makes sense!

5. Social Media

Ok, everyone is going on about social media networking, social media marketing, social media agencies and social media campaigns. You may or may not have realised what all the fuss is about.

Twitter birdie

Facebook is currently the most visited domain on the internet, and scarcely a day goes by without the latest Twitter scandal hitting the news. Most internet users are taking part in various social media networks, and web users are accustomed to seeing buttons everywhere on the web that enable them to promote or trash content.

Search engines are increasingly taking these ‘social signals’ into account, and are interested in the size of your networks, who you know, who follows you, and how active you are.

Obviously -  if there’s a chance that someone will click a ‘like’ button and potentially tell thousands of people about your great page, you really should give them the opportunity.

The simple act of Tweeting a link to your latest post or product increases it’s visibility. Many companies and individuals are using the power of social media to great effect, whether they use an established social media agency or simply take it all on themselves.  Ok, this is an obvious line, but – you should not get left behind!

At a bare minimum, take advantage of social media by joining Twitter, Facebook, Digg and LinkedIn.

Figure out how they work, and integrate the appropriate sharing buttons on all your website’s pages. Every time a user says ‘like’, posts a bookmark, or even writes a review, it will pass social link-heat back to your site and increase your visibility.

Summary:

  • Analyse, understand and implement your keyword strategy throughout every aspect of your website, paying attention to good semantic structure
  • Don’t use technology that obscures your content or makes for an over-complicated website – stay text based, stay simple
  • Pay attention to detail and information structures throughout, with clear navigation menus, URL’s, folder names and image properties
  • Leverage the power of social media; integrate the most used bookmarking and sharing tools wherever they are appropriate.

Gez Hebburn is an SEO copywriter and blogger at Fresh Egg, a social media, web design, insight and SEO agency based in Brighton UK.

Custom Firmware 6.39/6.35/6.20 PRO-B7 Released

/* Posted June 22nd, 2011 at 2:56pm [Comments: none]    */
/* Filed under PSP    */

The PRO team has released an official update to their custom firmwares. For those of you using the nightly builds you should definitely move on to this official release as it’s sure to be much more stable, plus it’s got tons of improvements. This custom firmware is for all PSP’s and has the new memory speed up feature that is very similar to Dark_ALex’s old MS speed hack, which helps improve read rates.

To clear things up, some unofficial builds have incorrectly been referred to as “? This build is the OFFICIAL release, straight from the developers themselves. Sorry for the confusion in the past.

Anyway, here is the changelog for the official PRO-B7 build:

[!] Fixed NODRM Engine (DDF012 DLC Costume Bug)
[!] Improved Inferno Game Compatiblity (GTA China Town, Corda2f, etc.)
[!] Updated scePower_driver NID Resolver
[!] Added Configuration Reset on PRO Update
[!] Added DA psp-packed user module support
[+] Added UMD VIDEO / GAME XMB Mount Feature (No UMD required, allows for Game Updates)
[+] Added Custom IPL Flasher for 6.39 PRO (1g, 2g hackable mainboard permaflash)
[+] Added non latin1 ISO filename support
[+] Added memory stick speedup option
[+] Added ISO cache option (available in Inferno and NP9660)?

As stated before, if you’ve been keeping up with the nightly builds then this release should include many improvements. A big hanks to all the developers who contribute to this project, including Coldbird, VirtuousFlame, neur0n, and anyone else I’ve missed. Keep up the great work guys!

Downloads are below as per normal. Pick the one that mathces the firmware your on or your previous PRO-B6 FW.

Source: Pro CFW Google Code Page

Download: Custom Firmware 6.39 PRO-B7

Download: Custom Firmware 6.35 PRO-B7

Download: Custom Firmware 6.20 PRO-B7






Tags

Similar Posts

Search Terms

6 20 pro b7, upgrade to 6 20 pro b7 permanent, RSS feed Site Content Custom Firmware 6 39/6 35/6 20 PRO-B7 Released, PSP?639?PRO-7???????, pro b7 slow iso load, How to upgrade to 6 39 pro b7, How to update to 6 35 Pro B7, how to make psp themes, how to install PSP Custom Firmware 6 20 PRO-B7, how to install Custom Firmware 6 39/6 35/6 20 PRO-B 7 Released,

Modern Warfare 3 Treads Familiar Ground

/* Posted June 22nd, 2011 at 2:55am [Comments: none]    */
/* Filed under Video Games    */

Call of Duty: Modern Warfare 3, scheduled for release this November, looks and feels quite a bit like previous games in the shooter series.
Image courtesy Activision

LOS ANGELES — In a small, dark room hidden away in the Los Angeles Convention Center, Call of Duty: Modern Warfare 3 executive producer Mark Rubin pilots a SEAL delivery vehicle through a web of sunken cars and floating corpses.

A massive enemy submarine passes overhead. This is his target. He slowly approaches the craft, plants an explosive and retreats to a safe distance. Boom. Rubin rises alongside the ailing sub, surfacing to see a New York City skyline under assault.

This is the beginning of “Hunter Killer,” a Modern Warfare 3 campaign level shown behind closed doors at the E3 Expo earlier this month. The presentation started out with some unique moments — in 2009’s Modern Warfare 2, such underwater segments weren’t player-controlled — but quickly reverted to familiar territory.

The 20-minute demo was full of high-octane gunplay and flashy explosions, but there was no hiding the fact that Modern Warfare 3 is the same old Call of Duty wrapped up with a shiny new bow.

Modern Warfare 3 development began at Infinity Ward, but after much of the company’s creative talent jumped ship to Respawn Entertainment, Activision brought on internal development group Sledgehammer Games as backup. With such an upheaval in the development process, it seems the two teams have decided to play it safe rather than roll the dice on any risky new concepts.

Nearly every moment in the demo was ripped straight out of an earlier Call of Duty title: Progress through highly linear environments, watch a scripted event, kill a few bad guys. Later in the level, after blowing up the submarine’s command center door with a few pounds of C4, players engage in a slow-motion firefight with the guards. You may remember these action sequences from Modern Warfare 2. They play precisely the same here.

Don’t get me wrong: Modern Warfare 3 seems to be a phenomenal game. The gunplay is fast and furious, the pacing unrelenting and the visuals top-notch. This game also brings a more ambitious scale to its urban environments. As Rubin hops in a getaway boat, enemy forces pummel New York City in the background. Jets scream overhead as missiles batter the buildings, motorboats speed toward the city skyline and helicopters pester defending forces with machine gun fire. It’s quite a sight to behold.

It’s just all so derivative. If this is your first entry in the series, you’ll think it’s a strong contender for game of the year. But if you’ve played the last few Call of Duty games, you’ll be considerably less impressed. The presentation was filled with moments of déjà vu: The sub infiltration looked exactly like the opening moments of Call of Duty 4, when Soap McTavish raids and escapes a sinking cargo ship.

“[Modern Warfare 3] is our chance to bring back characters you’ve known and loved in the past to new levels with epic urban warfare, 60 frames a second, and smooth, cinematic action,” says Sledgehammer Games co-founder Michael Condrey.

In other words, Infinity Ward and Sledgehammer didn’t want to stray too far from the game that outgrossed Avatar. The environments are fresh, as are a few of the weapons, but ultimately the gameplay experience seems to be a carbon copy.

Fetch.io: Download manager in the cloud

/* Posted June 21st, 2011 at 8:56pm [Comments: none]    */
/* Filed under Web    */

Over the past few years, we’ve seen a plethora of download servers and utilities that range from the infamous torrent clients to temporary file servers like RapidShare, Megaupload, and HotFile. Torrenting in particular has seen some new improvements in the area of clients; uTorrent (which was eventually acquired by BitTorrent) became one of the most portable, system-friendly clients and Webware sites like Torrific have even eliminated the use of client software altogether.

So how do you top that?

Fetch.io: A Swiss Army Knife download manager?

(Credit:
Fetch.io)

Enter Fetch.io, a cloud-based service similar to the likes of Dropbox but with the utilitarian function of Torrific, as well as support for RapidShare, Megaupload, FileServe, and other services. Instead of downloading your files to your own computer, you input a torrent URL or any cyberlocker URL from a site like Megaupload, then go about your business. Fetch.io will “fetch” the files itself using its own connection, download them to a remote server, and notify you of the completed ingestion via e-mail. You can then access your files directly from your Fetch.io folder in a process similar to Dropbox.

If you download a movie file, Fetch.io will automatically encode it as MP4 or Flash format for streaming support. This opens up movie-streaming potential for various media platforms and mobile devices.

Keep in mind that although Fetch.io’s servers can download files at an amazing rate, users are still capped at their own respective download speeds and bandwidth when accessing their completed downloads on Fetch.io’s servers.

Fetch.io is currently in the beta stage and is offering user accounts of up to 20GB of free storage and 40GB in bandwidth. Fetch ‘em while they last.

Fetch.io boasts support for multiple download sources, including torrent and cyberlocker sites.

PlayStation Store US Update

/* Posted June 21st, 2011 at 8:56pm [Comments: none]    */
/* Filed under Video Games    */

Here’s your weekly dose of US PlayStation Store goodness. What’s new this week? Check out the list of contents down below.

 

psstore_banner

PlayStation Plus

Discounted Games

  • 3 on 3 NHL Arcade (PlayStation Plus price $3.00, regular price $9.99)
  • Madden NFL Arcade (PlayStation Plus price $5.00, regular price $9.99)
  • Tiger Woods PGA TOUR 12: The Masters Eagle Pack (PlayStation Plus price $20.99, regular price $34.99)

Featured Themes Avatars

  • Growing Garden Dynamic Theme (Free and exclusive to PlayStation Plus subscribers)
  • Mega Man Legends 2 – 18 Avatar Bundle (Exclusive to PlayStation Plus subscribers for $1.99)


Price Updates

  • Bionic Commando Rearmed 2 – Sale (PS3) (now $9.99, original price $14.99)
  • Bionic Commando: Rearmed – Sale (PS3) (now $4.99, original price $9.99)


PS3 Contents:

Downloadable Games

  • Alien Zombie Mega Death ($7.99)

Game Demos (free)

  • Virtua Tennis 4 PS3 Move/3D Demo

Add-on Game Content

  • ModNation Racers Moon Colony Props Pack ($4.99)
  • Killzone 3 From The Ashes Pack ($4.99)
  • Castlevania: Lords of Shadow – Ressurection ($9.99)
  • Record of Agarest War Zero – Additional Costumes and Packs (free – $7.99) (x14)
  • Marvel Vs Capcom 3: Fate of Two Worlds – Shadow Battle 10 ($0.99)
  • Cars 2: Add-ons ($0.99 – $2.99) (x4)
  • Mortal Kombat – Warrior Skarlet ($4.99)
  • L.A. Noire: “Nicholson Electroplating” Arson Case (Free with purchase of L.A. Noire Rockstar Pass) ($3.99)
  • YOU DON’T KNOW JACK: Jack Pack 4 ($4.99)
  • F.E.A.R. 3 – F.E.A.R. Pass ($9.99)
  • Yoostar 2: various scenes ($1.99 – $6.99) (x13)
  • Rock Band 3
    • “Blurry” – Puddle of Mudd ($1.99)
    • “Control” – Puddle of Mudd ($1.99)
    • “She Hates Me” – Puddle of Mudd ($1.99)
    • “Misery” – Maroon 5 ($1.99)
    • “This Love” – Maroon 5 ($1.99)
    • “Won’t Go Home Without You” – Maroon 5 ($1.99)
    • Maroon 5 Pack 2 ($5.49)
    • Puddle of Mudd Pack 1 ($5.49)
  • Rock Band Network V2.0
    • “Chameleon Carneval” – Andromeda ($1.99)
    • “Deception – Concealing Fate Part Two” – TesseracT ($1.99)
    • “Half Crazy” – Jukebox the Ghost ($1.99)
    • “Veil Of Illumination (Part 1)” – Andromeda ($1.99)
    • “Veil Of Illumination (Part 2)” – Andromeda ($1.99)

    Bundles

    • Killzone 3 Map Pack Bundle ($9.99)
    • Buy Marvel Pinball – Get ZEN PINBALL FREE ($9.99)
    • Cars 2: The Video Game – Undercover Character Bundle ($2.99)
    • Sonic’s 20th Birthday Bundle Sale ($19.99)

    Avatars

    • Prinny 2: Phantom Thief Avatar ($0.49)

    Game Videos (free)

    • Top Spin 4 – Playstyles Trailer #4: All Around
    • Call Of Duty: Black Ops Escalation Multiplayer Preview Trailer
    • Fallout: New Vegas – Honest Hearts DLC Trailer
    • Harry Potter And The Deathly Hallows Part 2: Heroes’ Trailer
    • Call Of Juarez The Cartel Gameplay Trailer
    • Storm – Winter Trailer
    • Operation Flashpoint: Red River Trailer

    PS3 Themes

    • Armageddon Riders Dynamic Theme ($2.99)
    • PlayStation Move Ape Escape Dynamic Theme ($2.99)
    • American Pride Dynamic Theme ($2.99)

    PS3 Wallpapers (free)

    • Armageddon Riders: Wallpaper 2


    PlayStation Store for PSP

    PSP minis (also available from PS3 Storefront)

    • Brick Breaker ($3.99)
    • Labyrinth ($3.99)
    • Solitaire ($3.99)

     

     

    Via [US PlayStation Store]

    Share

    Free Peggle for Android Download on Amazon Appstore

    /* Posted June 21st, 2011 at 8:55pm [Comments: none]    */
    /* Filed under Gadgets    */

    Delicious Delicious

    Peggle lovers with Android device rejoice. If you’re looking to play Peggle on Android, Amazon Appstore is giving away free Peggle full game to all Android users (US only though). The free giveaway of Peggle lasts only for today (June 21st, 2011), and is also in conjunction with exclusive launch of Peggle fully optimized for Android platform in the Amazon Appstore, though you can expect it to available soon on Android Market, for a price.

    Peggle is a casual puzzle video game developed by PopCap and was inspired by pachinko. The challenge player faces in each level of Peggle is to shoot a random but limited supply of balls at the play field of colored pegs to clear out specifically marked pegs. While doing so, player also attempts to achieve a high score through skilled shot planning, or to be Peggle Master.

    Peggle for Android Free Download

    Features of Peggle:

    • Master 55 levels and 75 Grand Master challenges
    • Discover your powers and develop precision in Adventure mode
    • Pick your level in Quick Play or Challenge mode, or take on your friends and family in Duel Mode
    • Fine-tune your aim for masterful shots, save and replay your memorable moments
    • Use cool style shots–like Off the Wall, Double Long Shot, and Extreme Slides–to rack up more bonus points

    Tips for playing Peggle victoriously:

    • Try to hit the purple pegs in as many of your shots as possible (they’re 50 times more valuable than the blue pegs)
    • Clear all the pegs on the board to guarantee 100,000 points
    • If the going gets tough, hit one peg at a time and land each shot in the Free Ball Bucket

    Peggle started to gain popularity and become extremely popular after a demo version of the game, Peggle Extreme was included as part of the Valve’s The Orange Box, and subsequently freely available for all Steam users. Peggle Extreme have enjoyed more than 50 millions download.

    The Peggle game app for Android takes 74.1MB of space. The application’s permissions required are:

    • PowerManager WakeLocks to keep processor from sleeping or screen from dimming.
    • Read only access to phone state.
    • Collect battery statistics.
    • Modify global audio settings.
    • Achieve low-level access to setting the orientation (actually rotation) of the screen.
    • Open network sockets.
    • Access information about networks.
    • Access the vibration feature.

    To get Peggle for free, visit the Amazon Appstore page at http://www.amazon.com/gp/product/B0055OQCZI/ref=mas_ty (aff) to get the free app.

    The offer valid only on June 21st, 2011, and is for US-residents only, as per availability of Amazon Appstore. If you’re non-US residents, you can always use fake credit card and billing address information to register for a payment method that can work to purchase “free” apps and games on Amazon Appstore.

    Similar Threads:

    Offline Google Docs starts playing peek-a-boo

    /* Posted June 20th, 2011 at 8:55pm [Comments: none]    */
    /* Filed under Web    */

    Google Apps logo(Credit:
    Google)

    One of the big criticisms of Google’s Chromebooks is that they’re significantly less useful when you don’t have an Internet connection or are paying by the megabyte for a wireless data plan. That drawback is particularly glaring when it comes to Google Docs.

    And unfortunately for Google, the company missed the Chrome OS launch window with one important upgrade coming to Google Docs, the ability to use the word processor, spreadsheet, and presentation software while not connected to the Net.

    Offline Google Docs was slated to arrive early this year, but Google pushed it back. In May, Google promised offline Google Docs this summer and said it’s testing the feature internally.

    And apparently, it’s not just internal: the unofficial Google Operating System blog reported a case in which a reader saw a black status bar at the top of the browser window with the label “Offline Docs,” the alert “network connection lost,” and apparent links for “switch to online mode” and “switch to offline mode.”

    I use Google Docs a lot and am both impressed and disappointed.

    On Friday, I collaborated with several other writers collectively writing a single document–and we even used Google Docs’ chat abilities when Yahoo Messenger’s chat room faltered. Right now, I can see words I’m writing on my
    Mac appearing across the room on my Windows machine–a silly curiosity were it not for the fact that I need to use multiple computers. I’ve looked up needed information on Google Docs with my smartphone. The power of building the network into Google Docs is truly impressive.

    But Google Docs’ offline shortcomings afflict me me whenever I’m on a train going into London, vacationing in Cornwall, suffering a DSL outage at home, avoiding exorbitant data roaming fees abroad, or working at a tech conference with overwhelmed Wi-Fi.

    The W3Cs new HTML5 logo

    The W3C’s new HTML5 logo

    (Credit:
    W3C)

    Unlike Googlers, I’m not equipped with unlimited data plans. During these moments of unconnectedness, I crack open
    Microsoft Office again and afterward deal with the annoyance of mirroring the files back into my online archive.

    So I for one would like to see offline Google Docs arrive as soon as possible–and offline Gmail, Calendar, and anything else in the Google Apps service, while we’re at it.

    In a Reddit discussion last week, Google Docs product manager Jeff Harris blamed the significant technical challenge of the task for the delays.

    You’re going to see offline start to roll out later this summer. We used to have offline with Google Gears, but it became pretty clear that plugins weren’t the right approach. We’ve been reimplementing offline using HTML5 standards like AppCache, File API, and IndexDB [aka IndexedDB].

    We’re some of the first webapps that are really putting those standards to the test, so it’s taken a while to iron out the kinks.

    It should be noted that one of those offline technologies, IndexedDB, is still in somewhat early days of the standardization process and hasn’t necessarily won over all the browser makers. Don’t be surprised therefore if only early fans such as Mozilla’s
    Firefox and Google’s Chrome support offline Docs.

    The Gears approach to offline Google Docs provided the feature earlier but with significant limits. For example, spreadsheets couldn’t be edited offline.

    Technical challenges arise when offline Docs go online again, particularly when multiple people are editing the same document, Harris said.

    We will launch in whatever incremental pieces make sense. But the long-term direction is if you access a Doc URL while offline, it should open the local copy of the doc and let you edit. When you go online all your edits get synced in the background. You should also be able to see a list of your docs while offline.

    We’ll need to work through all the tricky problems with how to merge conflicting edits. It’s fun stuff.

    I for one would welcome the incremental piece of only enabling read and write privileges with documents of which I am the sole owner.

    After all, it’s not just me waiting for offline Docs now. I imagine the Chrome OS team is paying very close attention as well.

    Dell Inspiron 17R: Large and in Charge

    /* Posted June 20th, 2011 at 8:55pm [Comments: none]    */
    /* Filed under News    */

    Dell’s Inspiron 17R desktop replacement laptop is a study in clean, simple design. It’s also highly configurable and supports many of the latest technologies such as USB 3.0 and Intel’s Wireless Display (WiDi). And as you might guess from the 17R designation, a large (17.3-inch), 1600-by-900-pixel display is part of the package.

    The design aesthetic for the 17R is elegantly minimalist–little in the way of bling breaks up the smooth lines. Our test unit was black with subtle horizontal streaks of dark gray that breathe life into an ordinary hue. If you want color, swappable shells are available. The unit weighs just over 7 pounds–not light, but average for a desktop replacement.

    The 17R’s chiclet-style keyboard is recessed into the deck, with the cursor arrows and the numeric keypad both nicely delineated from the main keys. The feel is a tad soft, but the keyboard is full-size, with no undersized keys or annoying misplacements. The touchpad is nicely adjusted, and the buttons are firm, but not too stiff.

    Our test unit came with a Core i5-2410M CPU; 6GB of memory; a 5400-rpm, 500GB Seagate hard drive; and an Nvidia GeForce GT 525M GPU. This configuration costs around $950 (as of 6/20/2011), but versions of the 17R–with less memory and an i3 CPU–can be had for as little as $549, and are still very competent if you don’t intend to play higher-end games or edit high-def video.

    Using the above components, our test unit scored 114 on our WorldBench 6 test suite–competitive with other midpriced desktop replacements, but not outstanding. Gaming frame rates were quite playable, depending on the level of detail. High-bit-rate 1080p video played smoothly and the unit’s audio was clear, with good stereo separation, if still not quite good enough for audiophiles. Battery life for our test unit was about 3.5 hours–decent for a large display and this kind of hardware.

    The Inspiron 17R is one of the first laptops to cross our doorstep with two USB 3.0 ports. It also has a single USB 2.0 port, as well as a combination USB 2.0/eSATA port. Both HDMI and VGA video outputs are on board, and the WiDi support allows you to send a video signal wirelessly to a TV or other external display with an appropriate adapter. Dell sells Netgear’s Push2TV WiDi adapter for $80.

    Connectivity is top-notch with 802.11n (single-band) Wi-Fi, gigabit ethernet, and Bluetooth on board. The included My WiFi software from Intel can turn the 17R into a mobile hotspot. Other features include an internal DVD burner (a Blu-ray player is available), and an SD card slot.

    Our 17R came with the usual smorgasbord of software, but Dell is a bit more laid back these days about the junk it piles on top of the operating system, which in this case is Windows 7 Home Premium. On hand are McAfee Security Center, the Dell Stage launch bar, Roxio Creator Starter for burning discs, Dell DataSafe Local Backup, and Microsoft Office 2010 Starter.

    The 17R is a nice piece of work. It’s very affordable and looks good anywhere you take it. At the time of this writing, some hefty discounts were available on Dell’s site, making a 17R configured similarly to ours only $800. Even sans discount, the 17R stands high on our list of desktop replacements.

    Top Onsite Factors for 2012

    /* Posted June 20th, 2011 at 8:55pm [Comments: none]    */
    /* Filed under SEO    */

    Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings.

    1. Content

    Good content is what people are looking for whenever they search on Google. If your page is optimised for a certain keyword, but your content is not up to scratch, then you will still be faced with a high bounce rate which I will touch on further down in the article. Your content needs to be good quality and also unique. Duplicate content, as we all know, is something that Google hates and you do not want to see your site get penalised for this.

    2. Title Tags

    Title tags are usually the first thing people will see when they are looking at the results pages and it also draws people to click on your site. A title tag for a SEO website that just has your company name in e.g. “seoexample.com” will not get as many clicks as a title tag like “Search engine marketing company – seoexample.com”. Some general rules for your title tag is to keep it under 70 characters to avoid it being cut off with “…..…” in the results page.  Basically, your title tag should consist of your brand name and keyword, with the keyword coming in front of your brand name.

    3. User Friendliness

    The layout and usability of your site is a critical factor to keep in mind. If a user has come to your site and they can’t find their way around it, they will leave and try to find a better site that is more user friendly. If a person leaves your site because of this, then you will have an increased bounce rate and low time on site figure in your analytics. This will give Google the impression that your site is not really all that valuable. Try to make sure your sites layout is easy to follow by adding breadcrumbs and good menus that won’t leave visitors frustrated.

    4. URL Structure

    Something that looks messy and also gets frowned upon by the search engines is a long and untidy URL structure.  A URL structure like this www.url.com/jshyh%%20abcdefg66%%, will lose every time when compared to www.url.com/neat-url. Having a keyword in the URL will increase your CTR which automatically tells Google that the page is important for the keyword the user searched for – and hence helps you in the rankings. This is also effective for when you are link building and somebody offers you a link to, what I call, a naked link. This is a link that is just the URL of the page and no specific anchor text. Your link will still be of some value if the keyword is present in the URL.

    5. Internal Linking

    The best place to start a link building campaign is at your very own site. Internal links are the easiest links you will ever gain. These links will help you mostly with ranking deeper pages on your website, or just getting them noticed in the first place. In link building, you may find it extremely hard to get somebody to link to a deep page so internal links should be your first option.

    6. H1 Tags

    A great title tag coupled with a H1 heading that is just is good will give you excellent results. The H1 heading is the next thing people will see once they click through to your website. Even though people only look at this H1 for probably 2 seconds, the search engines look at it for a much longer time.  A page about vehicle tracking should basically have the words vehicle tracking in the H1 heading as well. This might seem like common sense, but many sites have overlooked this in the past or failed to create a suitable and effective one for their pages. It is bestthat your H1 and title tags differ slightly, even though they have the same keyword.

    There are many other factors which Google could take into account, but I feel that these are the most important to start off with for your website.

    Darren Vrede is a SEO Analyst that joined R.O.I. Media’s SEO team in 2010 and further enhanced his SEO skills on a daily basis working on some of the top brands in South Africa. He has written many articles on ppc, search engine optimization and link building.

    Watch: Shadows of the Damned launch trailer

    /* Posted June 20th, 2011 at 2:55pm [Comments: none]    */
    /* Filed under Video Games    */

     

    Shadows of the Damned will be hitting retail shelves in both North America and Europe this week. To celebrate the game’s upcoming release, developer GrasshopperManufacture has sent out a launch trailer. Watch it below.

     

     

    Created by renowned developers Suda5, Shinji Mikami and music composer Akira Yamaoka, Shadows of the Damned combines visceral, grindhouse-style action with a psychologically twisted setting to provide a truly one-of-a-kind vision of hell.

     

    Playing as professional demon hunter Garcia Hotspur, gamers must harness the power of the light to save Paula – the love of his life – from the Lord of Demons. Manipulating this balance of light versus dark gameplay in different settings and scenarios, gamers can discover new ways to defeat vicious enemies and solve mind-boggling puzzles.

     

    Along this hellish adventure, players will be aided by Johnson, a former demon with the ability to transform into an arsenal of upgradeable, supernatural weapons, giving Garcia the power to rip apart the forces of the damned and ultimately protect what he loves most.

    Share

    Page 18 of 418« First...10...15161718192021...304050...Last »