iPad News: Will the iPad Kill the E-reader?
/* Posted May 9th, 2011 at 8:43pm [Comments: none] *//* Filed under iPad */
While they’re currently selling well, the e-reader will soon be made obsolete by the tablet.
E-readers like Amazon’s Kindle and the Barnes Noble Nook are hot sellers at the moment, but experts predict they may soon be a thing of the past. Six million e-readers were sold last year, but studies by Forrester tech research company predict that by the end of 2012, more people will own tablets than e-readers.
It’s not hard to understand why, since tablets like the iPad have multiple functions, while all you can do with the e-reader is, well, read. The e-reader does have a price advantage, but that will fade as the price of tablet computers fall. The makers of the most popular e-readers seem to be preparing for the future, as Amazon is already developing a tablet of its own. The online retail giant has a better chance than most of the other companies churning out iPad wannabe tabs, because Amazon has its own ecosystem that rivals Apple’s, with e-books, music and streaming video. Barnes Noble has moved its Nook Color closer to becoming a tablet by adding the capability to run Android’s Froyo software.
But as the tablets grow lighter, less expensive and more feature-filled, it will become harder for the e-reader to compete. Consumers have become much fonder of devices that can perform multiple tasks rather than having to drag around a bagful of gadgets. Susan Kevorkian, a research director at tech research firm IDC, said, “We think there’ll continue to be a niche for purpose-built e-readers but that niche is getting smaller and smaller as it gets less and less expensive to buy a multifunctional device.”
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