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When the iPad was introduced last April, Apple’s ground-breaking tablet sold 300,000 units in 24 hours. Can the iPad 2 beat that? Several analysts say yes.
The iPad 2 is now available for online orders from Apple and will officially go on sale at stores in a few hours. Can the second generation of the iPad reach, or even surpass, the sales records set by the first? Several Wall St. analysts think so. One is Gleacher Co. analyst Brian Marshall, who predicts that the iPad 2 will sell more than a half- million units on launch day.
Tim Bajarin, an analyst at Creative Strategies Inc., predicts 500,000 units in two days, and thinks the iPad has a lead that rivals will not be able to overtake. “Apple has such a huge lead. Competitors are going to be chasing Apple for many years.” Ashok Kumar of Rodman Renshaw in San Francisco looked farther into the future and predicted that the iPad 2 will sell 35 million units in 2011. “The iPad 2 is essentially the tablet market. That very well could be conservative.”
His sentiments were echoed by JPMorgan analyst Mark Moskowitz, who stated, “The technical and form factor improvements of the iPad 2 stand to make it tougher for the first generation of competitive offerings to play catch-up.” OK, so the iPad 2 is going to outsell the original iPad and seriously rain on its competitors’ parades.
There are a couple of really good reasons why the iPad 2 is going to beat its predecessor right out of the gate. One is that buyers know exactly what they’re getting. If they didn’t buy an iPad of their own over the last year, they know someone who did. Unlike the untried tablets from other brands, they know exactly what an iPad can do.
Number two is the widespread availability of the iPad 2. On launch day, the iPad can be purchased at about 1,200 stores, while the iPad 2 will be sold at more like 10,000. 2011 will truly be “the year of the iPad 2.”