[ # ] Microsoft Boasts 10 Million Xbox 360s Sold in US
/* Posted May 15th, 2008 at 11:46am *//* Filed under Microsoft, Nintendo, Wii, Xbox */
Microsoft announced today that its Xbox 360 gaming console has been sold over 10 million times here in the States since it launch in 2005. Microsoft’s senior VP of Interactive Entertainment Business Don Mattrick was quick to point out that theirs was the first console to reach this number, “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.” Worldwide, sales for the Xbox 360 have reached 19 million. Historically, it looks like the Xbox 360 might be winning the console war thanks to its head start on the PS3 and Wii and its extensive gaming library. But don’t count Nintendo out yet.
Meanwhile, Nintendo recently announced that it had shipped 6 million consoles in Japan alone and already 2 million units of Wii Fit (do the math, that’s one out of three Wii owners in Japan having Wii Fits) having only been on the market for one and a half years. As for the Wii’s performance in the States, factoring in NPD Group’s latest sales figures for April, the Wii has sold over 9.5 million despite entering the market an entire year later than the Xbox. So while Microsoft may be gloating that they’ve hit 10 million first, the Wii has nearly hit that number in considerably less time. Even with history on its side, Microsoft’s still got a tough battle ahead.
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