Blockbuster has announced that it will finally be expanding its Blu-ray offering. Despite Blu-ray’s official launch in June 2006, the large rental service only began stocking the HD discs in July 2007 in limited offerings.

The company will now be expanding its Blu-ray offering from 1700 stores to 5000 stores within the United States and Canada. For those who use the online mail service, the company will offer Blu-ray as an optional default medium. In store, HDTVs paired with PlayStation 3 consoles will serve as demonstration kiosks.

Although Blockbuster has never specifically explained the low offering of Blu-ray films in its stores, the reason was most likely the existence of HD DVD, Blu-ray’s now obsolete format rival. Had tables been turned, Blockbuster could have been stuck with many discs with low resale value.

Related Posts

• Blu-ray sales grow, but home video revenue still down
• American Airlines to expand in air WiFi +15
• Comcast tries to Avoid P2P Throttling Lawsuit
• Sneaky Gas Stations
• Italy’s Downrevolution.net Shut down due to Copyright Infringement
• iPhone 3G only costs $173 USD to assemble and manufacture
• Best Buy says: Console sales = higher revenue; Console sales = lower profit;
• Fees for heavy Internet use “inevitable”, says AT&T